Meril Petroleum Jelly — “Pocket e ki? Aro Beshi”
An extension of Meril Petroleum Jelly’s “Pocket e ki?” (What’s in your pocket?) campaign, built around the product’s improved lemon fragrance, healing power and longer-lasting benefit. The campaign used a spy-thriller concept featuring Siam Ahmed in multiple roles, turning product discovery into entertainment. The teaser generated more than 20 million views, 2.5 million reach and around 61,000 engagements.
Kool Shaving Foam — “Only Kool, Nothing Else”
Created around the 2023 ICC World Cup, this campaign positioned Kool as the number-one choice in men’s grooming by associating the brand with Shakib Al Hasan, the country’s “Captain Kool.” The idea was supported through social media, electronic media, pop-up activations, POSM and outdoor communication. The campaign achieved over 5.5 million OVC views, 33,000+ engagements, and contributed to 22% volume growth in 2023.
Magic Herbal Toothpaste — “Show Your Magic”
Designed to launch Magic in to Bangladesh’s highly competitive toothpaste category, this campaign focused on building awareness, establishing its herbal positioning and encouraging trial. The central idea connected fresh breath with the confidence to express yourself, using the call to action “Dekhao Tomar Magic.” (Show Your Magic). The campaign combined TVC, outdoor, rural activation, sampling, influencer content and digital communication, resulting in strong reach and significant growth in both brand and product value.