Meril Petroleum Jelly — “Pocket e ki? Aro Beshi”
An extension of Meril Petroleum Jelly’s “Pocket e ki?” (What’s in your pocket?) campaign, built around the product’s improved lemon fragrance, healing power and longer-lasting benefit. The campaign used a spy-thriller concept featuring Siam Ahmed in multiple roles, turning product discovery into entertainment. The teaser generated more than 20 million views, 2.5 million reach and around 61,000 engagements.
Kool Shaving Foam — “Only Kool, Nothing Else”
Created around the 2023 ICC World Cup, this campaign positioned Kool as the number-one choice in men’s grooming by associating the brand with Shakib Al Hasan, the country’s “Captain Kool.” The idea was supported through social media, electronic media, pop-up activations, POSM and outdoor communication. The campaign achieved over 5.5 million OVC views, 33,000+ engagements, and contributed to 22% volume growth in 2023.
Magic Herbal Toothpaste — “Show Your Magic”
Designed to launch Magic in to Bangladesh’s highly competitive toothpaste category, this campaign focused on building awareness, establishing its herbal positioning and encouraging trial. The central idea connected fresh breath with the confidence to express yourself, using the call to action “Dekhao Tomar Magic.” (Show Your Magic). The campaign combined TVC, outdoor, rural activation, sampling, influencer content and digital communication, resulting in strong reach and significant growth in both brand and product value.
Dano Ready UHT Milk - Be Ready For Life
The campaign was created to help Dano Ready UHT Liquid Milk stand out in a category dominated by local brands focused mainly on convenience. The idea was to position Dano as a trusted source of everyday energy, supported by its slim, portable packaging and strong nutritional cues.
The campaign was rolled out across TVC, press, POSM, digital, OTT and live engagement, with Dano also becoming the nutrition partner of the Jal Concert. The integrated approach helped build visibility and consumer engagement across multiple touchpoints.
The campaign generated 19.7 million social media reach and around 27.9K interactions, while also supporting stronger consumer acceptance and sales.