About Me
Visual Storyteller & Creative Communication Practitioner
I combine photography, advertising and communication to create visual stories that do more than look good: they communicate the right idea to the right audience.
For me, it started with a simple question: how can a single image tell a story? That curiosity led me deeper into visual storytelling and mass communication, and eventually to a Bachelor’s degree in Media and Communication.
After graduating, I moved into the advertising industry, where I spent more than four years working with brands, helping them solve business challenges and achieve communication objectives. Whether through a campaign, a photograph or a broader brand idea, the principle remained the same: understand the audience, find the right message, and communicate it with purpose.
Along the way, my work has been recognised through awards in both photography and strategic communication, including a Commward in 2024.
I am currently completing my Master of Media and Communication at Flinders University in South Australia, continuing to develop my practice across photography, advertising and visual communication. I am open to opportunities where I can contribute creatively, think strategically, and keep telling stories that connect with people.
This portfolio website is created for creative directors, communication and marketing managers, producers, clients, agency professionals and recruiters working across Australia’s media, advertising and creative industries. It brings together my experience in advertising, photography and visual storytelling to show how I approach ideas, audiences and communication through both strategic and creative work.
